Although Henry Luce’s Time Inc. [n/k/a/ Time-Warner/CNN] media conglomerate endorsed Richard Nixon during the 1960 Nixon vs. Kennedy presidential contest, Henry Luce was also a close friend of JFK’s father, Joseph P. Kennedy, and Luce had utilized the Time Inc. media empire during the 1950s to transform John F. Kennedy into a media-star and Democratic Party presidential nominee [in a similar way to how Time-Warner/CNN transformed the Kennedy Dynasty-backed Barack Obama into a media-star and Democratic Party presidential nominee in recent years].
According to Henry R. Luce And The Rise of The American News Media by James Baughman, in the 1930s “Joseph Kennedy began a family tradition of winning allies in the fourth estate.” Luce’s Time Inc. publications “had usually treated Joseph Kennedy and his family admiringly” and Time Inc. Founder Henry Luce wrote the introduction to John F. Kennedy’s first book, Why England Slept. The Henry R. Luce And The Rise of The American News Media book also noted that on “the night John Kennedy delivered his acceptance speech before the Democratic convention, his father watched the event on Luce’s television set in New York” and at JFK’s inaugural ball Henry Luce and his wife, Claire Booth Luce, “”sat in Joseph Kennedy’s box.”
The Right Places, Right Times book by former Time magazine editor-in-chief Hedley Donovan noted that “Time Inc. was in some respects closer to the Kennedy Administration than to the Eisenhower Administration.” The same book also revealed that during JFK’s Administration “the White House got a special copy of Time a day ahead of the rest of Washington” and U.S. President Kennedy would complain about “a picture caption or an unflattering photo angle.” Luce would then usually attend “to Kennedy’s complaints” personally “by mail or a visit to the Oval office.”